KENNA WHITNELL
CONSULTING

Turn your vision into reality.

Kenna Whitnell - Lead Chemist
With a decade of cosmetics industry experience, I specialize in custom formulation and product development. Working closely with clients, I create unique and effective skincare products tailored to their needs. From natural to advanced anti-aging treatments, I deliver exceptional results.
​
I'm dedicated to sustainability and environmental responsibility. Using eco-friendly ingredients and packaging, I minimize waste and our carbon footprint. My goal is to provide high-quality, sustainable skincare. Whether you need a custom skincare line or advice on sustainable skincare, I'm here for you.
As a leading cosmetic chemist, Kenna Whitnell Consulting specializes in creating innovative, and high-performance beauty products that empower you to take control of your own brand.
With our client-owned intellectual property and personalized creative direction, we put the beauty industry in your hands.
Why work with me?
Kenna Whitnell Consulting provides science-backed, innovative, and cutting-edge solutions and personalized advice to meet the individual needs of each client. Our philosophy is to help you and your customers achieve beautiful, healthy skin through the use of advanced cosmetic chemistry and personalized product development.
-
10 years experience in the personal care industry
-
Science-first strategy to formulation
-
Client ownership of intellectual property
-
Sustainable and ethical sourcing of ingredients
-
In-house cosmetic research and development
-
Personalized attention and transparent communication
-
100% unique custom formula that will never be replicated for other clients
-
Innovative and next generation technology to support claims
-
Strong relationships to top quality ingredient and packaging manufacturers
My Services.
Custom Product Formulation
Do you have an idea of the product(s) you would like to offer your clients but are unsure how to approach formulation, stability testing, supply chain management, manufacturing and regulations?
I'm here to guide you through the entire process to ensure you have high performance skincare products that are science-backed and ready for market.
Beauty Brand Strategy Consultation
Do you need assistance on more than just the product but the strategy behind the entire brand? The biggest gap I see in founders is understanding how to differentiate their brand and products in a crowded marketplace. Creating a plan to reach your ideal customer and market segment is crucial for success and long term growht.
-
Custom Product Formulation
-
Supply Chain
-
Stability and Efficacy Testing
-
Quality Assurance and Quality Control
-
Manufacturing Partnerships
-
Local and International Regulations
-
Claim Substantiation
-
Brand Identity
-
Market Research
-
Brand Strategy
-
Marketing Plan
-
Organic and Paid Sales Strategies
-
Sustainable Growth
Specific claims?
I am dedicated to helping beauty brands create the best possible skin care products for their customers. With over 10 years of experience in cosmetic chemistry, I never compromise performance when specific claims are desired to your customer including fragrance-free, cruelty-free, natural ingredients and environemntally friendly.
My passion for skin care and the environment has led me to create products that are both safe and effective. I strive to ensure that each of my clients are satisfied with their formulations and that their products meet their exact needs.

"Everything is created twice, first in the mind and then in reality"
Robin Sharma