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I collaborate with founders of emerging and established brands to shape the future of personal care. My mission is to empower brand founders by ensuring that they have unique, innovative products and ownership over their intellectual property, so that they can exercise the control they deserve.


With over 10 years of experience in the cosmetics industry, I specialize in custom formulation and product development, working closely with my clients to create unique and effective skincare products tailored to their specific needs and preferences. From natural and organic formulations to advanced anti-aging treatments, I am committed to delivering exceptional results for my clients.

In addition to my expertise in product development, I am also deeply committed to sustainability and environmental responsibility. I believe that the beauty industry has a responsibility to prioritize sustainability and minimize its impact on the planet. That's why I use eco-friendly ingredients and packaging whenever possible, and I am always looking for ways to reduce waste and minimize our carbon footprint.

My goal is to provide my clients with the highest quality skincare products that are both effective and sustainable. Whether you are looking to create a custom skincare line or simply want to learn more about sustainable skincare, I am here to help. Thank you for visiting my website, and please feel free to contact me with any questions or inquiries.

About Me

Why work with me?

Kenna Whitnell Consulting provides science-backed, innovative, and cutting-edge solutions and personalized advice to meet the individual needs of each client. Our philosophy is to help you and your customers achieve beautiful, healthy skin through the use of advanced cosmetic chemistry and personalized product development.

  • 10 years experience in the personal care industry 

  • Science-first strategy to formulation

  • Client ownership of intellectual property

  • Sustainable and ethical sourcing of ingredients

  • In-house cosmetic research and development

  • Personalized attention and transparent communication

  • 100% unique custom formula that will never be replicated for other clients

  • Innovative and next generation technology to support claims

  • Strong relationships to top quality ingredient and packaging  manufacturers

Why Work With Me?

Book Your Free 30 Minute Consultation Now

Free consultation

My Services.

From Concept to Launch.

Do you have an idea of the product(s) you would like to offer your clients but are unsure how to approach formulation, stability testing, supply chain management, manufacturing and regulations?

I'm here to guide you through the entire process to ensure you have high performance skincare products that are science-backed and ready for market. 

Sustainability Assessment.

Are you working with a formulator and manufacturer but want guidance for sustainable business practices to ensure that your product aligns with your values? I want to make sure that your product and processes live up to your standards to create a business that is good for people and planet. 

  • Custom Product Formulation

  • Supply Chain

  • Stability and Efficacy Testing

  • Quality Assurance and Quality Control

  • Manufacturing Resources

  • Local and International Regulations

  • Ingredient Sustainability Assessment

  • Logistics and Operations Assessment

  • Packaging and Shipping

  • Marketing your Sustainability Efforts

Specific Claims

specific claims?

I am dedicated to helping beauty brands create the best possible skin care products for their customers. With over 10 years of experience in cosmetic chemistry, I never compromise performance when specific claims are desired to your customer including fragrance-free, cruelty-free, natural ingredients and environemntally friendly. All products can be formulated ready to quality for Clean at Sephora, Clean at Whole Foods or Clean at Credo Beauty.


My passion for skin care and the environment has led me to create products that are both safe and effective. I strive to ensure that each of my clients are satisfied with their formulations and that their products meet their exact needs.

Let's Talk

"Everything is created twice, first in the mind and then in reality"

Robin Sharma

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